A website is an online representation of your company. It’s a valuable asset that needs to be maintained. Websites are expected to live for at least four years and receive updates from the time they’re launched through their lifetime. In order to make your website successful, you need to have a high-quality server hosting package for speed, the application monitored for accuracy, and to make updates as needed. The main benefits of keeping your website up-to-date are: improving search engine rankings, minimal spam, and increasing sales.